NBC Drops The Ball With Super Bowl Postgame Coverage
February 6, 2012 § 150 Comments
That’s how much postgame Super Bowl coverage NBC granted us (if you don’t count the final three minutes of a commercial break and Bob Costas saying goodbye) before they hurried off the air to get to their singing reality show for the throngs of viewers clamoring all game to get to it.
For those of us who wanted more one-on-one interviews, thorough recaps, locker room celebration, or postgame opinion and analysis, well, we’d have to switch to ESPN or NFL Network.
Not that picking up the remote and switching channels is a daunting task, but NBC’s brushing off of the biggest sports event on the planet so we could all get a taste of The Voice shows you where their priorities sit: on the couch next to the viewer, not the fan.
What’s more, the network’s window for postgame coverage was slotted from 10-10:30 p.m., so they actually got off the air 12 minutes early! After a spectacularly-called game by Al Michaels and Cris Collinsworth and an otherwise spotless broadcast, could they not have given us 12 more minutes of postgame?
Even Costas seemed somewhat confused as he passed the network over to Christina Aguilera and Adam Levine.
Perhaps it would be more understandable if two smaller market teams took the field in Indianapolis, but you’re looking at arguably two of the widest fan bases in all of football. To not wait for Patriots coach Bill Belichick after the game, whether he blew them off or not, only highlighted the urgency to sign off.
Hosting a Super Bowl of this magnitude – the storylines, the quarterbacks, the legacies, the cities involved – gave NBC an instant win. Too bad they fumbled the ball in the end and allowed ESPN and NFL Network to run away with the last-minute trumping.
Update: No surprise that here in NYC, WCBS-TV blew away the competition for postgame coverage. That fumble just keeps on bouncing…